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Featured
May 28, 2020
DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19
Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local businesses with their local customers and the...
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Featured
May 05, 2020
Q1 2020 State of Local OTT Advertising Report
Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase their streaming video consumption on connected TVs...
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Featured
Apr 27, 2020
Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior
Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior It’s no secret consumers viewing behaviors are changing. This year alone, there are...
Recent Posts
May 28, 2020
DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19
Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local ...
ZypMedia
May 05, 2020
Q1 2020 State of Local OTT Advertising Report
Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase ...
ZypMedia
Apr 27, 2020
Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior
Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior It’s no secret consumers viewing ...
ZypMedia
Mar 17, 2020
2019 ZypMedia State of Local OTT Advertising Report
2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...
Karen Sowa
Mar 17, 2020
Press Release: Local OTT Advertising Experienced Explosive Growth in 2019, According to ZypMedia
$100M in Local OTT Campaigns Analyzed; OTT is Growing Seven Times Faster than Digital.
ZypMedia
Feb 06, 2020
Press Release: ZypMedia Expands Product and Engineering Leadership Team
Names Tushar Patel as Senior Vice President, Engineering and Sridhar Guthula as Senior Vice ...
ZypMedia
Feb 03, 2020
Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser
Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
Karen Sowa
Nov 25, 2019
ZypMedia OTT Insights from Q3'19
With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
Karen Sowa
Nov 11, 2019
5 Key Insights to Spice Up Your Holiday Ad Strategy
Digital advertising was front and center in 2018. According to Adobe Analytics, eCommerce saw $126 ...
Amrita Hemdev
Nov 04, 2019
4 Reasons to Focus on Digital Advertising This Holiday Season
With Halloween now behind us and scary goblins put to rest for another year, it’s time for media ...
Amrita Hemdev
Oct 23, 2019
Quick Guide to Boost Your Understanding of Location-Based Advertising
The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Amrita Hemdev
Oct 17, 2019
4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video
Amrita Hemdev
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