Recent Posts

May 28, 2020

DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19

Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local ...
May 05, 2020

Q1 2020 State of Local OTT Advertising Report

Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase ...
Apr 27, 2020

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior It’s no secret consumers viewing ...
Mar 17, 2020

2019 ZypMedia State of Local OTT Advertising Report

2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...
Mar 17, 2020

Press Release: Local OTT Advertising Experienced Explosive Growth in 2019, According to ZypMedia

$100M in Local OTT Campaigns Analyzed; OTT is Growing Seven Times Faster than Digital.
Feb 06, 2020

Press Release: ZypMedia Expands Product and Engineering Leadership Team

Names Tushar Patel as Senior Vice President, Engineering and Sridhar Guthula as Senior Vice ...
Feb 03, 2020

Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
Nov 11, 2019

5 Key Insights to Spice Up Your Holiday Ad Strategy

Digital advertising was front and center in 2018. According to Adobe Analytics, eCommerce saw $126 ...
Nov 04, 2019

4 Reasons to Focus on Digital Advertising This Holiday Season

With Halloween now behind us and scary goblins put to rest for another year, it’s time for media ...
Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Oct 17, 2019

4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video

 

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