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May 28, 2020

DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19

Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local businesses with their local customers and the...
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May 05, 2020

Q1 2020 State of Local OTT Advertising Report

Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase their streaming video consumption on connected TVs...
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ZypMedia Six Trends in Streaming Behavior Spurred by Covid-19
Apr 27, 2020

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior It’s no secret consumers viewing behaviors are changing. This year alone, there are...

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Insider, OTT, Data, For Advertisers

May 28, 2020

DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19

Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local ...

Insider, OTT, Data, For Advertisers

May 05, 2020

Q1 2020 State of Local OTT Advertising Report

Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase ...
ZypMedia Six Trends in Streaming Behavior Spurred by Covid-19

OTT, For Advertisers, COVID-19, streaming, AVOD, SVOD

Apr 27, 2020

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior

Six Trends COVID-19 Has Spurred in Consumer Streaming Behavior It’s no secret consumers viewing ...

Insider, OTT, Data, For Advertisers

Mar 17, 2020

2019 ZypMedia State of Local OTT Advertising Report

2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...

Press

Mar 17, 2020

Press Release: Local OTT Advertising Experienced Explosive Growth in 2019, According to ZypMedia

$100M in Local OTT Campaigns Analyzed; OTT is Growing Seven Times Faster than Digital.

Press

Feb 06, 2020

Press Release: ZypMedia Expands Product and Engineering Leadership Team

Names Tushar Patel as Senior Vice President, Engineering and Sridhar Guthula as Senior Vice ...

Insider, OTT, Data, For Advertisers

Feb 03, 2020

Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
2019 Q3 OTT Insights - OTT Impression Delivery gray

Insider, OTT, Data, For Advertisers

Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...

Digital Advertising, For Media Companies, For Advertisers

Nov 11, 2019

5 Key Insights to Spice Up Your Holiday Ad Strategy

Digital advertising was front and center in 2018. According to Adobe Analytics, eCommerce saw $126 ...

OTT, Digital Advertising, For Media Companies

Nov 04, 2019

4 Reasons to Focus on Digital Advertising This Holiday Season

With Halloween now behind us and scary goblins put to rest for another year, it’s time for media ...

Technology, Digital Advertising, Digital Glossary

Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
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OTT, Digital Video, For Media Companies, For Advertisers

Oct 17, 2019

4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video

 

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