Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Nov 04, 2019
4 Reasons to Focus on Digital Advertising This Holiday Season
With Halloween now behind us and scary goblins put to rest for another year, it’s time for media ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Oct 23, 2019
Quick Guide to Boost Your Understanding of Location-Based Advertising
The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Oct 17, 2019
4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Oct 02, 2019
Streamer Spotlight Series: OTT Stories from the ZypMedia Marketing Team
As we enter into the last quarter of 2019, it is incredible to see how fast viewers are adopting ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Sep 19, 2019
Know Your Audience: 4 Types of Streamers
TV is changing. Millions of Americans are canceling their pay-TV subscriptions, but that doesn’t ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Sep 12, 2019
Top 6 Podcasts for Digital Advertising Professionals
Digital advertising professionals in the ad tech industry must continue to learn about cutting-edge ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Sep 10, 2019
Reach GenZennial Voters Ahead of the 2020 Presidential Election
As the 2020 U.S. Presidential race heats up, how are you planning to reach the voters of the ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 28, 2019
The Beginner’s Guide to 6 Types of Ad Targeting
Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 22, 2019
Quick Guide to the 7 Key Cs of Advertising Metrics
Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Aug 14, 2019
Why a Local Ad Strategy Is a Smart Investment
Brands spend millions on advertising, and those dollars are increasingly shifting to digital ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
Jul 24, 2019
The Mighty Shift of Digital Advertising in 2019
2019 will be a significant turning point in the world of advertising. According to eMarketer’s ...
Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.
