Digital Advertising, For Media Companies, For Advertisers

Nov 11, 2019

5 Key Insights to Spice Up Your Holiday Ad Strategy

Digital advertising was front and center in 2018. According to Adobe Analytics, eCommerce saw $126 ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

OTT, Digital Advertising, For Media Companies

Nov 04, 2019

4 Reasons to Focus on Digital Advertising This Holiday Season

With Halloween now behind us and scary goblins put to rest for another year, it’s time for media ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

Technology, Digital Advertising, Digital Glossary

Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

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OTT, Digital Video, For Media Companies, For Advertisers

Oct 17, 2019

4 Key OTT Takeaways from eMarketer’s September 2019 Report on Digital Video

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

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Insider, OTT, Company Culture

Oct 02, 2019

Streamer Spotlight Series: OTT Stories from the ZypMedia Marketing Team

As we enter into the last quarter of 2019, it is incredible to see how fast viewers are adopting ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

OTT, For Advertisers

Sep 19, 2019

Know Your Audience: 4 Types of Streamers

TV is changing. Millions of Americans are canceling their pay-TV subscriptions, but that doesn’t ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

Digital Advertising, For Advertisers

Sep 12, 2019

Top 6 Podcasts for Digital Advertising Professionals

Digital advertising professionals in the ad tech industry must continue to learn about cutting-edge ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

OTT, For Agencies, For Media Companies, For Advertisers

Sep 10, 2019

Reach GenZennial Voters Ahead of the 2020 Presidential Election

As the 2020 U.S. Presidential race heats up, how are you planning to reach the voters of the ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

Tactics, Digital Advertising, Digital Glossary

Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

Digital Advertising, Digital Glossary

Aug 22, 2019

Quick Guide to the 7 Key Cs of Advertising Metrics

Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

Digital Advertising, For Advertisers

Aug 14, 2019

Why a Local Ad Strategy Is a Smart Investment

Brands spend millions on advertising, and those dollars are increasingly shifting to digital ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

Digital Advertising, For Agencies, For Media Companies, Data

Jul 24, 2019

The Mighty Shift of Digital Advertising in 2019

2019 will be a significant turning point in the world of advertising. According to eMarketer’s ...

Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.

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