Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast industry with thousands of players big and small engaged in the business.
The digital advertising industry is constantly evolving alongside the target audiences it strives to reach.
Being a successful digital expert means staying up to date with the current trends and practices of the growing ad tech world. Without that information, it's hard to stay relevant in a space that is changing so quickly. But where can advertisers, marketing professionals, and agencies go to learn from influencers within the industry?
There's a variety of sources that publish information about digital video, digital data, display advertising, social media advertising, and other advertising verticals, so sometimes it’s hard to know which ones best serve general and high-quality digital advertising needs.
Luckily, there are some essential email newsletters, blogs, and publications that have dedicated resources towards aggregating and sharing knowledge that every advertising professional needs to grow their expertise.
Keep reading to find out which five digital advertising email newsletters our Director of Marketing, Karen Sowa, recommends subscribing to in order to stay up to date with current trends and industry news in ad tech today.
“I put some time in my workflow every day to check in with my company’s industry as a whole. This kind of big-picture information helps me stay up to date with advancements, statistics, laws, tactics, and trends that I incorporate into my business strategies and communications. I fit in these bite-sized updates throughout my day by taking advantage of transition times, like commuting on the train or in between larger tasks.”
Karen Sowa, Director of Marketing, ZypMedia
AdExchanger is an integrated media company that provides publishing and research services to the data-driven digital marketing space.
A great place to go for trusted industry information, Ad Exchanger’s newsletter offers ad tech news, analysis, and events dedicated to the data-driven marketing space.
The IAB is a well-known trade association that guides the online advertising industry with standards and best practices. It’s probably not surprising to learn that the most significant driver of research in the digital marketing industry has a vast amount of educational material available for public consumption.
The IAB’s comprehensive resources section covers a broad range of topics and a series of email newsletters for every advertising niche.
Street Fight has long been a go-to resource for people working in local media. It’s the leading local marketing publication, research, and events company that tracks the dynamic disruption taking place in the local marketing and advertising ecosystem.
Street Fight’s email newsletters help digital advertisers and marketers learn and optimize local and hyper-local marketing and advertising campaigns.
Digiday provides news coverage and content relevant to the media and marketing industries with candor and wit. Its WTF series offers excellent coverage of a variety of complex topics facing the industry, and the corresponding subseries WTF AdTech provides in-depth explanations directed at clarifying industry jargon for both newbies and professionals.
Digiday’s newsletters deliver top media news on the digital advertising landscape.
In an industry that’s always innovating, the best way to continue learning is to stay informed. Our email newsletters offer more than just the basic news coverage. They cover a broad range of topics related to digital advertising, like over the top (OTT), digital concepts, and data about today's advertising ecosystem, to help you sharpen your digital skills.
Subscribe to ZypMedia’s email newsletters if you want to be well informed about the current trends, thought-leadership content, and the on-goings in the digital advertising industry to stay on top of your digital game and become a digital advertising expert.