Being a successful digital expert means keeping up with current trends and practices of the growing ad tech world. Without this information, it's hard to stay relevant in a space that is changing so quickly.
While LinkedIn may be seen as a place to network with great people, it’s also an excellent platform to stay up-to-date with what’s happening in your industry. But with more than a million company pages on the site, who should you follow?
Don’t worry! We’ve created a short list of LinkedIn pages to follow when you’re on a quest for ad tech knowledge and know-how. If you’re an advertising professional who needs to grow your digital expertise, be sure to check these pages out.
Digiday is a media company and community for digital media, marketing, and advertising professionals. Its WTF series offers excellent coverage of a variety of complex topics facing the industry, and the corresponding subseries WTF AdTech provides in-depth explanations directed at clarifying industry jargon for both newbies and professionals.
With almost 500,000 followers, Digiday’s LinkedIn page covers advertising trends and provides high-quality publications, content, and resources for the entire digital media and advertising industry.
Ad Age is a global media brand that publishes analysis, news, and data on advertising, marketing, and media.
Its LinkedIn page is great to follow for insights from an influential audience of decision-makers and disruptors across the advertising, marketing, and media landscape.
MediaPost is a leading resource for complete news coverage for media, marketing, and advertising professionals.
Its LinkedIn page offers daily news and commentaries along with in-depth industry insider blogs from the trade's most seasoned journalists and contributors.
AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.
AdExchanger’s LinkedIn page helps digital advertisers and marketers learn and optimize marketing and advertising campaigns by providing related news and data analysis.
AdWeek is an established leading source of news and insights serving the brand marketing ecosystem. It is a touchstone of the advertising and marketing community and an unparalleled resource for marketing and advertising leaders.
With more than a million followers, AdWeek’s LinkedIn page is a go-to resource for staying current with the happenings of the industry.
In an industry that’s always innovating, the best way to continue learning is to stay informed. Our LinkedIn page offers more than just basic news coverage. It covers a broad range of topics related to digital advertising, like over the top (OTT), digital concepts, and data about today's advertising ecosystem. We also share our company news, key digital glossary terms, and fun facts on Fridays to help you sharpen your digital skills.
Follow ZypMedia’s LinkedIn page to keep up with current ad tech industry trends and gain valuable insights from a digital advertising industry leader.
Don’t be a solitary traveler on your ad tech journey. Tap into the expertise and experience of those who have helped carve a path for you to follow.