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May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school season. As a result, many advertisers take...
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Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical to understand the difference between first-party,...
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Oct 29, 2018

‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season

The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, brands and retailers are cashing in on sales, and...

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OTT, Digital Advertising, Analytics, Data

May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...

Tactics, Digital Advertising, Analytics

Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...

Digital Advertising, Analytics, For Agencies, For Media Companies

Oct 29, 2018

‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season

The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, ...
1

Digital Advertising, Analytics

Jun 06, 2018

Heat Up Next Year’s Sales with Memorial Day 2018 Insights

After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to ...
1

Digital Advertising, Analytics

May 23, 2018

Mother's Day 2018 Digital Advertising Insights We Love

Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May ...

Digital Display, Digital Advertising, Analytics

Apr 25, 2018

Beyond Jargon: Untangling Ad Impressions and Reach

Is your business working toward better brand awareness and getting leads? Are you doing everything ...

Insider, Digital Advertising, Analytics

Feb 26, 2018

Valentine's Day: By The Numbers

Love it or hate it, Valentine’s Day is too huge for digital advertisers and marketers to ignore. It ...

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