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Featured
May 22, 2019
Insights from the Third Largest Retail Holiday: Mother’s Day
Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school season. As a result, many advertisers take...
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Featured
Apr 04, 2019
What You Need to Know about First-, Second-, and Third-Party Data
For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical to understand the difference between first-party,...
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Featured
Oct 29, 2018
‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season
The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, brands and retailers are cashing in on sales, and...
Recent Posts
May 22, 2019
Insights from the Third Largest Retail Holiday: Mother’s Day
Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...
Amrita Hemdev
Apr 04, 2019
What You Need to Know about First-, Second-, and Third-Party Data
For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...
Amrita Hemdev
Oct 29, 2018
‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season
The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, ...
Amrita Hemdev
Jun 06, 2018
Heat Up Next Year’s Sales with Memorial Day 2018 Insights
After a long winter, Memorial Day weekend was finally here, and it brought the heat. In addition to ...
Amrita Hemdev
May 23, 2018
Mother's Day 2018 Digital Advertising Insights We Love
Mother’s Day makes up the holiday trifecta for retail marketers, with shoppers in the month of May ...
Amrita Hemdev
Apr 25, 2018
Beyond Jargon: Untangling Ad Impressions and Reach
Is your business working toward better brand awareness and getting leads? Are you doing everything ...
Amrita Hemdev
Feb 26, 2018
Valentine's Day: By The Numbers
Love it or hate it, Valentine’s Day is too huge for digital advertisers and marketers to ignore. It ...
Amrita Hemdev
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