Recent Posts

May 28, 2020

DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19

Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local ...
May 05, 2020

Q1 2020 State of Local OTT Advertising Report

Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase ...
Mar 17, 2020

2019 ZypMedia State of Local OTT Advertising Report

2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...
Feb 03, 2020

Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
Nov 25, 2019

ZypMedia OTT Insights from Q3'19

With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
Sep 25, 2019

ZypMedia OTT Insights from Q2'19

As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...
Jul 24, 2019

The Mighty Shift of Digital Advertising in 2019

2019 will be a significant turning point in the world of advertising. According to eMarketer’s ...
Jul 18, 2019

A Look Back at 4th of July 2019

Every year towards the end of June, U.S.-based businesses get decked out in red, white, and blue ...
Jun 06, 2019

Key Insights from Memorial Day 2019 Campaigns

Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising ...
May 22, 2019

Insights from the Third Largest Retail Holiday: Mother’s Day

Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...

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