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Featured
May 28, 2020
DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19
Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local businesses with their local customers and the...
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Featured
May 05, 2020
Q1 2020 State of Local OTT Advertising Report
Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase their streaming video consumption on connected TVs...
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Featured
Mar 17, 2020
2019 ZypMedia State of Local OTT Advertising Report
2019 was a historic year for OTT content and advertising. Throughout the year, news and events about high-profile streaming service launches, mergers...
Recent Posts
May 28, 2020
DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19
Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local ...
ZypMedia
May 05, 2020
Q1 2020 State of Local OTT Advertising Report
Local Advertisers Increase Use of OTT Advertising in Q1 2020 As the nation continued to increase ...
ZypMedia
Mar 17, 2020
2019 ZypMedia State of Local OTT Advertising Report
2019 was a historic year for OTT content and advertising. Throughout the year, news and events ...
Karen Sowa
Feb 03, 2020
Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser
Local advertisers are increasingly using OTT advertising to get in front of U.S. viewers. The OTT ...
Karen Sowa
Nov 25, 2019
ZypMedia OTT Insights from Q3'19
With all the recent media coverage on streaming wars you’re probably aware that OTT viewership is ...
Karen Sowa
Sep 25, 2019
ZypMedia OTT Insights from Q2'19
As OTT adoption steadily grows with consumers and advertisers, so, too, does our fervor at ZypMedia ...
Karen Sowa
Jul 24, 2019
The Mighty Shift of Digital Advertising in 2019
2019 will be a significant turning point in the world of advertising. According to eMarketer’s ...
Amrita Hemdev
Jul 18, 2019
A Look Back at 4th of July 2019
Every year towards the end of June, U.S.-based businesses get decked out in red, white, and blue ...
Amrita Hemdev
Jun 06, 2019
Key Insights from Memorial Day 2019 Campaigns
Memorial Day marks the unofficial beginning of summer and BBQ season. In addition to rising ...
Amrita Hemdev
May 22, 2019
Insights from the Third Largest Retail Holiday: Mother’s Day
Mother’s Day is the third-largest retail holiday, following the winter holidays and back-to-school ...
Amrita Hemdev
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