Recent Posts

Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Aug 22, 2019

Quick Guide to the 7 Key Cs of Advertising Metrics

Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...
Apr 17, 2019

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

2019 is the year advertising and marketing professionals need to commit to digital.
Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Jan 31, 2019

There Is a Difference Between OTT and CTV

The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...
Jan 28, 2019

The Entire OTT Ecosystem in a Nutshell

There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...
Sep 26, 2018

What’s the Difference Between OTT and Online Video?

Over-the-top (OTT) advertising has only been around a few short years. But even in this brief time ...
Aug 22, 2018

In-Stream or In-Banner: What You Need to Know

An updated report from eMarketer shows that digital video ad spending will increase by double-digit ...
Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...
Jun 20, 2018

Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?

Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways ...
May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...

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