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Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, so does its vocabulary.
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Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an overall marketing strategy. In digital advertising, how...
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Aug 22, 2019

Quick Guide to the 7 Key Cs of Advertising Metrics

Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long list of digital advertising metrics that help you...

Recent Posts
Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Aug 22, 2019

Quick Guide to the 7 Key Cs of Advertising Metrics

Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...
Apr 17, 2019

What’s the Difference Between OTT Advertising and Addressable TV Advertising?

2019 is the year advertising and marketing professionals need to commit to digital.
Blog-Images-TV
Feb 07, 2019

Quick Guide to Get You Up to Speed with Key OTT Terms

Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Jan 31, 2019

There Is a Difference Between OTT and CTV

The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...
Jan 28, 2019

The Entire OTT Ecosystem in a Nutshell

There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...
Sep 26, 2018

What’s the Difference Between OTT and Online Video?

Over-the-top (OTT) advertising has only been around a few short years. But even in this brief time ...
1
Aug 22, 2018

In-Stream or In-Banner: What You Need to Know

An updated report from eMarketer shows that digital video ad spending will increase by double-digit ...
Benchmark data
Jul 25, 2018

High CTR or High Impressions--Which Is Better?

Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...
1
Jun 20, 2018

Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?

Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways ...
1
May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...

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