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Featured
Oct 23, 2019
Quick Guide to Boost Your Understanding of Location-Based Advertising
The advertising industry is evolving rapidly, and as the marketplace and related technology grows, so does its vocabulary.
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Featured
Aug 28, 2019
The Beginner’s Guide to 6 Types of Ad Targeting
Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an overall marketing strategy. In digital advertising, how...
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Featured
Aug 22, 2019
Quick Guide to the 7 Key Cs of Advertising Metrics
Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long list of digital advertising metrics that help you...
Recent Posts
Oct 23, 2019
Quick Guide to Boost Your Understanding of Location-Based Advertising
The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Amrita Hemdev
Aug 28, 2019
The Beginner’s Guide to 6 Types of Ad Targeting
Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Amrita Hemdev
Aug 22, 2019
Quick Guide to the 7 Key Cs of Advertising Metrics
Whether you are running advertising campaigns or simply tracking traffic metrics, there is a long ...
Amrita Hemdev
Apr 17, 2019
What’s the Difference Between OTT Advertising and Addressable TV Advertising?
2019 is the year advertising and marketing professionals need to commit to digital.
Amrita Hemdev
Feb 07, 2019
Quick Guide to Get You Up to Speed with Key OTT Terms
Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Amrita Hemdev
Jan 31, 2019
There Is a Difference Between OTT and CTV
The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...
Amrita Hemdev
Jan 28, 2019
The Entire OTT Ecosystem in a Nutshell
There’s no denying that over-the-top (OTT) advertising is rapidly growing in popularity. OTT ads ...
Amrita Hemdev
Sep 26, 2018
What’s the Difference Between OTT and Online Video?
Over-the-top (OTT) advertising has only been around a few short years. But even in this brief time ...
Amrita Hemdev
Aug 22, 2018
In-Stream or In-Banner: What You Need to Know
An updated report from eMarketer shows that digital video ad spending will increase by double-digit ...
Amrita Hemdev
Jul 25, 2018
High CTR or High Impressions--Which Is Better?
Impressions and click-through rate, or CTR, are common metrics used to assess the results in ...
Amrita Hemdev
Jun 20, 2018
Search vs. Display Advertising: Which One Is the Key to Unlocking Your Best ROI?
Digital advertising is acutely diverse. You have multiple ad formats to choose from and myriad ways ...
Amrita Hemdev
May 16, 2018
To Geofence or Geotarget -- That’s the Question
There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...
Amrita Hemdev
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