Recent Posts
Nov 14, 2018

Quick Guide: Difference Between OTT and Linear TV Advertising

Over-the-top (OTT) is redefining the concept of TV. According to a recent estimate by eMarketer, ...
Nov 07, 2018

TV’s Landscape Is Evolving, and Local TV Advertisers Need to Adapt

Do buyers and sellers of local TV advertising need to worry about the growth of Connected TV (CTV) ...
Oct 29, 2018

‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season

The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, ...
Oct 17, 2018

5 Reasons Why You Should OTT This Holiday Season

It’s about to be the most wonderful time of the year again — and that goes for your digital ad ...
map 2
Oct 05, 2018

Politicians Are Turning to OTT Advertising to Win the 2018 Midterm Elections

As the midterm elections heat up and come to a close, how are you planning to reach your desired ...
Oct 03, 2018

4 Indicators That OTT Advertising Is Growing

The first half of 2018 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend ...
Sep 19, 2018

Look for These 4 Things with Your Future Ad Tech Partner

When you pick a company to handle the digital side of your business, you’re trusting that the firm ...
Sep 10, 2018

5 Ad Tech Newsletters Every Digital Expert Should Read

Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast ...
Aug 30, 2018

You're Ready, We're Set, Now Stream!

As we move into the latter half of 2018, we’re going to continue to see OTT explode in the market ...
1
Aug 15, 2018

Why Advertisers Need to Turn on OTT to Reach Viewers

In a recent survey, Forrester found that only about 15% of marketing professionals regularly ...
1
Aug 08, 2018

7 Digital Ad Trends That Will Make or Break Your Strategy in 2018

Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for ...
1
Aug 01, 2018

What the Future of OTT Looks Like

On mobile, due to the size of the screen and data costs, shorter is better. So what can brands and ...

    It's Easy to Stay Current

    Tags

    see all

    Archives

    see all

    Get New Blog Posts Delivered Right to Your Inbox