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Recent Posts
Nov 14, 2018
Quick Guide: Difference Between OTT and Linear TV Advertising
Over-the-top (OTT) is redefining the concept of TV. According to a recent estimate by eMarketer, ...
Amrita Hemdev
Nov 07, 2018
TV’s Landscape Is Evolving, and Local TV Advertisers Need to Adapt
Do buyers and sellers of local TV advertising need to worry about the growth of Connected TV (CTV) ...
Amrita Hemdev
Oct 29, 2018
‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season
The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, ...
Amrita Hemdev
Oct 17, 2018
5 Reasons Why You Should OTT This Holiday Season
It’s about to be the most wonderful time of the year again — and that goes for your digital ad ...
Amrita Hemdev
Oct 05, 2018
Politicians Are Turning to OTT Advertising to Win the 2018 Midterm Elections
As the midterm elections heat up and come to a close, how are you planning to reach your desired ...
Amrita Hemdev
Oct 03, 2018
4 Indicators That OTT Advertising Is Growing
The first half of 2018 saw the rapid growth of over-the-top (OTT) global video ad spending, a trend ...
Amrita Hemdev
Sep 19, 2018
Look for These 4 Things with Your Future Ad Tech Partner
When you pick a company to handle the digital side of your business, you’re trusting that the firm ...
Amrita Hemdev
Sep 10, 2018
5 Ad Tech Newsletters Every Digital Expert Should Read
Global digital advertising spend reached $209 billion in 2017. Online advertising is a vast ...
Amrita Hemdev
Aug 30, 2018
You're Ready, We're Set, Now Stream!
As we move into the latter half of 2018, we’re going to continue to see OTT explode in the market ...
Amrita Hemdev
Aug 15, 2018
Why Advertisers Need to Turn on OTT to Reach Viewers
In a recent survey, Forrester found that only about 15% of marketing professionals regularly ...
Amrita Hemdev
Aug 08, 2018
7 Digital Ad Trends That Will Make or Break Your Strategy in 2018
Global digital advertising spend reached $209 billion in 2017. We’ve hit the mid-year mark for ...
Amrita Hemdev
Aug 01, 2018
What the Future of OTT Looks Like
On mobile, due to the size of the screen and data costs, shorter is better. So what can brands and ...
Amrita Hemdev
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