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Recent Posts
Feb 21, 2019
Welcome to the Future: Free, Ad-Supported OTT
OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the ...
Amrita Hemdev
Feb 13, 2019
Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights
The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...
Amrita Hemdev
Feb 07, 2019
Quick Guide to Get You Up to Speed with Key OTT Terms
Changing consumer behavior and technological advances in content delivery have resulted in a new ...
Amrita Hemdev
Jan 31, 2019
There Is a Difference Between OTT and CTV
The ad tech and media industries are talking about over-the-top (OTT) and connected TV (CTV) right ...
Amrita Hemdev
Jan 24, 2019
TV Is Changing. Its Relevance Is Not.
It is undeniable that the TV landscape is vastly different today compared to a decade ago. The ...
Amrita Hemdev
Dec 12, 2018
The Digital Advertising Trends That You Need to Know for 2019
2018 has been another big year for advertisers, marketers, media companies, publishers, and ad tech ...
Amrita Hemdev
Nov 28, 2018
Your Holiday Digital Advertising Guide for December Success
The December holiday season is right around the corner. How are you planning to reach your desired ...
Amrita Hemdev
Nov 14, 2018
Quick Guide: Difference Between OTT and Linear TV Advertising
Over-the-top (OTT) is redefining the concept of TV. According to a recent estimate by eMarketer, ...
Amrita Hemdev
Nov 07, 2018
TV’s Landscape Is Evolving, and Local TV Advertisers Need to Adapt
Do buyers and sellers of local TV advertising need to worry about the growth of Connected TV (CTV) ...
Amrita Hemdev
Oct 29, 2018
‘Tis the Season to Advertise: 2018 Holiday Campaign Strategies For a Brighter Season
The holiday season is the busiest shopping period of the year. Consumers are sleuthing for deals, ...
Amrita Hemdev
Oct 17, 2018
5 Reasons Why You Should OTT This Holiday Season
It’s about to be the most wonderful time of the year again — and that goes for your digital ad ...
Amrita Hemdev
Oct 05, 2018
Politicians Are Turning to OTT Advertising to Win the 2018 Midterm Elections
As the midterm elections heat up and come to a close, how are you planning to reach your desired ...
Amrita Hemdev
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