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Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an overall marketing strategy. In digital advertising, how...
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Jul 12, 2019

Your Quick Guide to Programmatic Buying Methods

Programmatic ad buying refers to using software and technology to identify, bid on, and purchase digital advertising in an automated fashion versus...
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Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical to understand the difference between first-party,...

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Tactics, Digital Advertising, Digital Glossary

Aug 28, 2019

The Beginner’s Guide to 6 Types of Ad Targeting

Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...

Tactics, Technology, Digital Advertising, For Advertisers

Jul 12, 2019

Your Quick Guide to Programmatic Buying Methods

Programmatic ad buying refers to using software and technology to identify, bid on, and purchase ...

Tactics, Digital Advertising, Analytics

Apr 04, 2019

What You Need to Know about First-, Second-, and Third-Party Data

For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...

Insider, Tactics, OTT, Digital Advertising, For Agencies, For Media Companies

Feb 13, 2019

Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights

The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...

Tactics, OTT, Digital Advertising

Jan 07, 2019

3 Resolutions to Kick Off Your Digital Advertising in 2019

Trying to figure out what your New Year's resolutions should be for this year? If you're in the ...
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Tactics, Technology, Digital Advertising, Digital Glossary

May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...

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