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Featured
Aug 28, 2019
The Beginner’s Guide to 6 Types of Ad Targeting
Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an overall marketing strategy. In digital advertising, how...
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Featured
Jul 12, 2019
Your Quick Guide to Programmatic Buying Methods
Programmatic ad buying refers to using software and technology to identify, bid on, and purchase digital advertising in an automated fashion versus...
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Featured
Apr 04, 2019
What You Need to Know about First-, Second-, and Third-Party Data
For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical to understand the difference between first-party,...
Recent Posts
Aug 28, 2019
The Beginner’s Guide to 6 Types of Ad Targeting
Whether you’re working with a B2B or B2C advertiser, a campaign should contribute towards an ...
Amrita Hemdev
Jul 12, 2019
Your Quick Guide to Programmatic Buying Methods
Programmatic ad buying refers to using software and technology to identify, bid on, and purchase ...
Amrita Hemdev
Apr 04, 2019
What You Need to Know about First-, Second-, and Third-Party Data
For advertisers, marketers, brands, and others who depend on audience-related data, it’s critical ...
Amrita Hemdev
Feb 13, 2019
Postgame Wrap-Up: 2019 Super Bowl Digital Advertising Insights
The New England Patriots may have risen to victory on the field during the 2019 Super Bowl, but ...
Amrita Hemdev
Jan 07, 2019
3 Resolutions to Kick Off Your Digital Advertising in 2019
Trying to figure out what your New Year's resolutions should be for this year? If you're in the ...
Amrita Hemdev
May 16, 2018
To Geofence or Geotarget -- That’s the Question
There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...
Amrita Hemdev
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