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Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, so does its vocabulary.
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Jul 12, 2019

Your Quick Guide to Programmatic Buying Methods

Programmatic ad buying refers to using software and technology to identify, bid on, and purchase digital advertising in an automated fashion versus...
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Feb 28, 2019

Which Devices Support OTT Ads?

The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV itself) to facilitate the delivery of internet-based...

Recent Posts

Technology, Digital Advertising, Digital Glossary

Oct 23, 2019

Quick Guide to Boost Your Understanding of Location-Based Advertising

The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...

Tactics, Technology, Digital Advertising, For Advertisers

Jul 12, 2019

Your Quick Guide to Programmatic Buying Methods

Programmatic ad buying refers to using software and technology to identify, bid on, and purchase ...

OTT, Technology, Mobile

Feb 28, 2019

Which Devices Support OTT Ads?

The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV ...
1

Tactics, Technology, Digital Advertising, Digital Glossary

May 16, 2018

To Geofence or Geotarget -- That’s the Question

There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...
OTT DMAs

OTT, Technology, Digital Video

Apr 11, 2018

Cord-Cutting: What Local TV Stations Need to Know

Television is a captivating medium for video advertisers looking to target local consumers. It ...

Product, Technology

Sep 08, 2017

This is Why Technology and Speed are Integral to Serving Local Markets

In 2013, the digital platforms available for local markets were seriously lacking. Most services ...

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