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Featured
Oct 23, 2019
Quick Guide to Boost Your Understanding of Location-Based Advertising
The advertising industry is evolving rapidly, and as the marketplace and related technology grows, so does its vocabulary.
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Featured
Jul 12, 2019
Your Quick Guide to Programmatic Buying Methods
Programmatic ad buying refers to using software and technology to identify, bid on, and purchase digital advertising in an automated fashion versus...
star
Featured
Feb 28, 2019
Which Devices Support OTT Ads?
The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV itself) to facilitate the delivery of internet-based...
Recent Posts
Oct 23, 2019
Quick Guide to Boost Your Understanding of Location-Based Advertising
The advertising industry is evolving rapidly, and as the marketplace and related technology grows, ...
Amrita Hemdev
Jul 12, 2019
Your Quick Guide to Programmatic Buying Methods
Programmatic ad buying refers to using software and technology to identify, bid on, and purchase ...
Amrita Hemdev
Feb 28, 2019
Which Devices Support OTT Ads?
The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV ...
Amrita Hemdev
May 16, 2018
To Geofence or Geotarget -- That’s the Question
There's no bigger advertising fail than seeing an ad for ski equipment on a hot sunny day in ...
Amrita Hemdev
Apr 11, 2018
Cord-Cutting: What Local TV Stations Need to Know
Television is a captivating medium for video advertisers looking to target local consumers. It ...
Amrita Hemdev
Sep 08, 2017
This is Why Technology and Speed are Integral to Serving Local Markets
In 2013, the digital platforms available for local markets were seriously lacking. Most services ...
Ramandeep Ahuja
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