From Smartphone-Obsessed to Your New Customer: Why Mobile Advertising Matters

Amrita Hemdev
By Amrita Hemdev
March 28, 2018

Did you know that Americans are now spending five hours per day on mobile phones? Chances are high you’re reading this blog post on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural to think about how you can get in front of those consumers.

Advertisers have followed suit with their spending as U.S. consumers’ digital consumption habits have shifted more toward mobile devices.

According to eMarketer, mobile ad spending totaled $58.38 billion in 2017, accounting for 70.3% of digital and 28.5% of all media ad investment. Advertisers are concentrating more dollars on mobile, as consumers continue to spend more time on mobile devices. By 2021, mobile’s share of digital advertising is expected to rise to 79.2%.


Mobile display formats – which include banners, rich media, video, and other options – will account for a majority of mobile ad spending throughout the forecast period. The increasing demand for mobile display formats will drive growth through 2021 when ad spending totals $102.31 billion.

The smartphone obsessed are using their glowing rectangles to find products and services they’re looking for, and you can turn them into your customers!

Check out these mobile usage stats and facts that will convince you to invest big in mobile-targeted digital ads.

62% of consumers plan to purchase more products and services via their smartphone in the next six months.

Consumers are indicating a positive momentum of their future purchases on mobile which is usually driven by the convenience to shop on the go and the value provided.

Sometimes lack of availability in retail stores or no parking near the store influences people to buy products online.

80% of social media time is spent on a mobile device.

No surprise here. Make sure you reach your target audience where they are. Advertising on social is a great way to connect and engage with your potential consumers.

By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending.

The shift to mobile ad spending is being driven mainly by consumer demand. Digital advertisers are finding compelling opportunities through video, OTT, and native advertising to be able to target mobile audiences. Next year, when mobile spending is expected to surpass advertising on the desktop for the first time, app ad dollars will continue to gain momentum, increasing by 42.6% to nearly $30 billion, or 73.2% of all U.S. mobile ad spending, according to eMarketer.

76% of mobile purchasers have engaged with a mobile ad in the past six months.

On average, 33% of consumers clicked on the ad to find out more information, while 28% clicked to visit the advertiser's websites and 21% clicked to purchase the product or service. Mobile advertising offers a clear route to consumer engagement. Consumers primarily interact by clicking on ads to find out more about the brand or to check out deals offered by the brand.

Your customers are checking their smartphones more than 80 times a day. You can track their locations via their mobile devices and apply that data to deliver a better and more useful experience to users.

We can help you place your digital ads in front of today’s  mobile-engaged audience while helping you drive sales and generate a positive ROI. Reach out to us to find out how.

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Amrita Hemdev

Amrita is an inbound marketer. She studied marketing and project management at UC Berkeley and proceeded to work in a fast-paced, digital advertising tech startup, with a goal of increasing brand awareness. She is currently the Content Marketing Specialist at ZypMedia. Passionate about digital marketing and having six years of experience in this field, she also started her digital marketing and creative agency, Sociato, based in India.